Keyword Relevance

This should probably have been called Keyword Matching Type. I mentioned before that Google will charge you less per click if you match a keyword on exact match instead of phrase match, or phrase match instead of broad match. Now you know why!

If somebody searches for “Leather Reclining Chairs”, then you’re more likely to have what they want if you tell Google that you have [leather reclining chairs] than if you tell it you have “reclining chairs”, and you’re much less likely if you tell Google that you just have leather chairs.

This is why it’s important to get every keyword that you can think of when generating your keyword list - if you had only been bidding on [reclining leather chairs], you wouldn’t have got the exact match. The more of your traffic that’s coming from exact match, or failing that phrase match, the better off you are.

Page last updated by Steve Baker on May 11, 2008 at 7:09 pm.

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