How Adwords Uses The Quality Score To Decide Your Advert’s Position
Most people understand that Google Adwords assigns a Quality Score to your keyword and advert, and that this is combined with the cost per click to somehow decide how much you have to pay per click, and what position your advert appears in.
But few actually understand exactly how it happens, and quite how important your Quality Score really is.
Before we begin, you should be aware that there are two different versions of the Quality Score. The version that establishes your minimum cost per click is based on the relevance of your keyword to the search term, the click through rate, the advert text and the relevance of the landing page. But the version that calculates your advert rank ignores the landing page. Strange, but true.
Page last updated by Steve Baker on May 11, 2008 at 7:09 pm.
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- How Adwords Uses The Quality Score To Decide Your Advert’s Position
- Ranking Quality Score
- Minimum Bid Quality Score
- Click Through Rate (CTR)
- Keyword Relevance
- Advert Text
- Landing Page
Google Adwords Guide
- Google Adwords Introduction
- Setting Up Your Google Adwords Campaign
- Optimising Your Google Adwords Campaign
- Maximising Your Google Adwords Conversion Rate
- Maximising Your Google Adwords Quality Score
- Optimising Your Google Adwords Bids
- Google Adwords Content Network
- Google Adwords Advert Text
- Google Adwords Management
- Google Adwords Reporting
- Google Adwords Case Study - Part 1, Setting Up The Campaign
- Google Adwords Case Study - Part 2, Optimisation
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