Click Through Rate (CTR)
Not much to say, really. The higher your click through rate, the more relevant your advert must be (since so many people are clicking on it).
This highlights the problem that if your product is of interest to only some of the people searching for a term, then Google will penalise you for only targeting them with your advert text. This is another reason why bidding on generic terms is dangerous if you don’t have the whole area covered by your product range…
You can improve your click through rate by making your advert text more eye-catching and appealing, but just remember that you don’t want to sacrifice your conversion rate to do so.
Page last updated by Steve Baker on May 11, 2008 at 7:09 pm.
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Google Adwords Guide
- Google Adwords Introduction
- Setting Up Your Google Adwords Campaign
- Optimising Your Google Adwords Campaign
- Maximising Your Google Adwords Conversion Rate
- Maximising Your Google Adwords Quality Score
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- Google Adwords Advert Text
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- Google Adwords Case Study - Part 2, Optimisation
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