Comments on: Google Adwords Introduction http://www.adwordsprofessional.com PPC Agency secrets revealed, the ultimate guide to Google Adwords. Tue, 20 Oct 2009 22:30:15 +0100 http://wordpress.org/?v=2.8.5 hourly 1 By: Steve Baker http://www.adwordsprofessional.com/google-adwords-introduction/comment-page-1#comment-836 Steve Baker Fri, 28 Aug 2009 10:28:06 +0000 http://www.adwordsprofessional.com/adwords-introduction#comment-836 Thanks for the heads-up Bill! I'll look into that, and get it back on the site asap... Thanks for the heads-up Bill!

I’ll look into that, and get it back on the site asap…

]]> By: Bill http://www.adwordsprofessional.com/google-adwords-introduction/comment-page-1#comment-818 Bill Tue, 25 Aug 2009 19:32:52 +0000 http://www.adwordsprofessional.com/adwords-introduction#comment-818 Hi Steve, Trying to buy your ebook but when i click the link it shows Item not available. Please advise. Thanks :-) Hi Steve,

Trying to buy your ebook but when i click the link it shows Item not available.

Please advise.

Thanks :-)

]]> By: Steve Baker http://www.adwordsprofessional.com/google-adwords-introduction/comment-page-1#comment-264 Steve Baker Mon, 10 Mar 2008 12:00:04 +0000 http://www.adwordsprofessional.com/adwords-introduction#comment-264 The traffic can certainly vary a lot, particularly if you're in an industry where seasonality (or even the weather) is a factor. I'd strongly recommend that everyone monitors their campaigns on a daily basis anyway - it only takes 5 minutes per day to make sure that everything is as it should be. One possible reason for your problem could be Broad Matching. If you bid on a keyword on broad match, it may be that it suddenly starts appearing on a not-very-relevant search via Expanded Matching, which generates a lot of impressions and clicks, but few conversions. You may want to check whether the additional traffic came through a single keyword - if so, then pause that, rather than the whole campaign... The traffic can certainly vary a lot, particularly if you’re in an industry where seasonality (or even the weather) is a factor.

I’d strongly recommend that everyone monitors their campaigns on a daily basis anyway – it only takes 5 minutes per day to make sure that everything is as it should be.

One possible reason for your problem could be Broad Matching. If you bid on a keyword on broad match, it may be that it suddenly starts appearing on a not-very-relevant search via Expanded Matching, which generates a lot of impressions and clicks, but few conversions.

You may want to check whether the additional traffic came through a single keyword – if so, then pause that, rather than the whole campaign…

]]> By: kemengr http://www.adwordsprofessional.com/google-adwords-introduction/comment-page-1#comment-262 kemengr Sun, 09 Mar 2008 19:05:38 +0000 http://www.adwordsprofessional.com/adwords-introduction#comment-262 Adwords is quite helpful but needs regular monitoring. Sometimes the click rate jumps up - in one of my campaigns it goes up even above 10% without any conversion in Adsense! I had reported this sudden surge to Google's team but there was no response. At that time i am forced to pause the campaign a day or two. So please be watchful. Adwords is quite helpful but needs regular monitoring. Sometimes the click rate jumps up – in one of my campaigns it goes up even above 10% without any conversion in Adsense! I had reported this sudden surge to Google’s team but there was no response. At that time i am forced to pause the campaign a day or two. So please be watchful.

]]> By: Steve Baker http://www.adwordsprofessional.com/google-adwords-introduction/comment-page-1#comment-139 Steve Baker Thu, 06 Dec 2007 14:06:43 +0000 http://www.adwordsprofessional.com/adwords-introduction#comment-139 Not a problem Annabel. Feel free to drop me a line if you have any questions, Steve Not a problem Annabel.

Feel free to drop me a line if you have any questions,

Steve

]]> By: Annabel Youens http://www.adwordsprofessional.com/google-adwords-introduction/comment-page-1#comment-137 Annabel Youens Wed, 05 Dec 2007 23:36:08 +0000 http://www.adwordsprofessional.com/adwords-introduction#comment-137 Thank You - Thank You - Thank You. I've finally found a well written, easy to read intro to Adwords. I will certainly be using this as a resource over the next two months as I launch our first of many Adwords campaigns. Nice one Steve! Thank You – Thank You – Thank You. I’ve finally found a well written, easy to read intro to Adwords. I will certainly be using this as a resource over the next two months as I launch our first of many Adwords campaigns. Nice one Steve!

]]> By: Steve Baker http://www.adwordsprofessional.com/google-adwords-introduction/comment-page-1#comment-112 Steve Baker Tue, 20 Nov 2007 13:40:50 +0000 http://www.adwordsprofessional.com/adwords-introduction#comment-112 Hi John, Glad you enjoyed it. Steve Hi John,

Glad you enjoyed it.

Steve

]]> By: John http://www.adwordsprofessional.com/google-adwords-introduction/comment-page-1#comment-104 John Sat, 17 Nov 2007 12:39:32 +0000 http://www.adwordsprofessional.com/adwords-introduction#comment-104 Really informative site, as a newbie this site seems to be very useful to start with google adwords. i go through some of the pages and eager to read whole site.thanks for sharing Really informative site, as a newbie this site seems to be very useful to start with google adwords. i go through some of the pages and eager to read whole site.thanks for sharing

]]> By: Franklin http://www.adwordsprofessional.com/google-adwords-introduction/comment-page-1#comment-62 Franklin Mon, 27 Aug 2007 14:29:43 +0000 http://www.adwordsprofessional.com/adwords-introduction#comment-62 Hi Steve, I can't believe that you published this guide for free! This is absolutely amazing. More please, more! =) Franklin. Hi Steve,

I can’t believe that you published this guide for free! This is absolutely amazing. More please, more! =)

Franklin.

]]> By: Steve Baker http://www.adwordsprofessional.com/google-adwords-introduction/comment-page-1#comment-36 Steve Baker Mon, 23 Jul 2007 12:28:50 +0000 http://www.adwordsprofessional.com/adwords-introduction#comment-36 To be honest Owen, leads in a highly competitive area like loans are going to be quite a lot more expensive than that - typically, clicks will cost £3 or more, just to appear on page 1, so we'd require a conversion rate of 20%, just to break even. This isn't going to happen, so we'll have to decline. Thanks anyway, Steve To be honest Owen, leads in a highly competitive area like loans are going to be quite a lot more expensive than that – typically, clicks will cost £3 or more, just to appear on page 1, so we’d require a conversion rate of 20%, just to break even.

This isn’t going to happen, so we’ll have to decline.

Thanks anyway,

Steve

]]>