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	<title>Comments on: How Does An Adwords Campaign Work, Then?</title>
	<atom:link href="http://www.adwordsprofessional.com/google-adwords-introduction/campaign/feed" rel="self" type="application/rss+xml" />
	<link>http://www.adwordsprofessional.com</link>
	<description>PPC Agency secrets revealed, the ultimate guide to Google Adwords.</description>
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		<title>By: Steve Baker</title>
		<link>http://www.adwordsprofessional.com/google-adwords-introduction/campaign/comment-page-1#comment-684</link>
		<dc:creator>Steve Baker</dc:creator>
		<pubDate>Fri, 22 May 2009 09:58:59 +0000</pubDate>
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		<description>Hi Casey,

If the budget is running out by lunchtime, then by reducing your bids, you&#039;ll be able to get more clicks per day.

Rather than an advert appearing for 12 hours per day, it&#039;ll appear for 24 hours, so yes - it will take longer, but that&#039;s not a problem.

The point is that if you spend your full budget at a lower cost per click, you&#039;ll get more clicks for your budget.

Steve</description>
		<content:encoded><![CDATA[<p>Hi Casey,</p>
<p>If the budget is running out by lunchtime, then by reducing your bids, you&#8217;ll be able to get more clicks per day.</p>
<p>Rather than an advert appearing for 12 hours per day, it&#8217;ll appear for 24 hours, so yes &#8211; it will take longer, but that&#8217;s not a problem.</p>
<p>The point is that if you spend your full budget at a lower cost per click, you&#8217;ll get more clicks for your budget.</p>
<p>Steve</p>
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	<item>
		<title>By: casey</title>
		<link>http://www.adwordsprofessional.com/google-adwords-introduction/campaign/comment-page-1#comment-389</link>
		<dc:creator>casey</dc:creator>
		<pubDate>Fri, 21 Nov 2008 09:01:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.adwordsprofessional.com/adwords-introduction/how-does-an-adwords-campaign-work-then#comment-389</guid>
		<description>If I lower my bids to .25 wouldn&#039;t it just take me twice as long to get the 100 clicks instead of getting 200 clicks? How does that work? Can you explain that better?</description>
		<content:encoded><![CDATA[<p>If I lower my bids to .25 wouldn&#8217;t it just take me twice as long to get the 100 clicks instead of getting 200 clicks? How does that work? Can you explain that better?</p>
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