Ongoing - Never Stop Optimising
And so I continued, constantly testing new adverts (and landing pages), adjusting the bids to maximise the total profit and adding and removing keywords as required.
In the real world, strange things happen for no obvious reason. Google makes changes to your Quality Score, competitors come and go, and your prices become more or less competitive. There are hundreds of things that can go wrong or right with your campaign, and you won’t be aware of them until you see the results in your reporting.
But aside from a certain amount of random variation, nothing ever just ‘happens’. Every effect has a cause, even if you don’t know what it was. Knowing how long to wait before reacting is just a matter of experience, which you’ll gain over time.
Page last updated by Steve Baker on May 11, 2008 at 7:12 pm.
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- Day 1 - First Impressions
- Day 2 - Significant Advert Differences
- Day 3 - Getting The Bid Levels Right
- Day 8 - Looking At Adgroups
- Day 16 - Looking At Keywords
- Day 30 - Things Are Looking Up
- The Content Network
- Ongoing - Never Stop Optimising
Google Adwords Guide
- Google Adwords Introduction
- Setting Up Your Google Adwords Campaign
- Optimising Your Google Adwords Campaign
- Maximising Your Google Adwords Conversion Rate
- Maximising Your Google Adwords Quality Score
- Optimising Your Google Adwords Bids
- Google Adwords Content Network
- Google Adwords Advert Text
- Google Adwords Management
- Google Adwords Reporting
- Google Adwords Case Study - Part 1, Setting Up The Campaign
- Google Adwords Case Study - Part 2, Optimisation
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