Day 3 - Getting The Bid Levels Right
| Day No. | Day | Impressions | Clicks | Cost | Conversions | Position | CTR | CPC | Con Rate | CPCon | Profit | ROI |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Day 3 | Wednesday | 18000 | 440 | £88 | 9 | 4.9 | 2.44% | £0.20 | 2.05% | £9.78 | £137 | 156% |
Hmm… May have overdone it - we had only spent £88 of the £100 budget. On the other hand, the number of impressions was down, so if this was just a low-traffic day, then increasing the bids may be a mistake - if we’d had 20000 impressions like Day 2, we’d have spent the daily budget, so I’ll left the bids where they were for the moment.
How were the adverts doing?
(Pixma)
| Advert | Impressions | Clicks | Conversions | CTR | Conv. Rate |
|---|---|---|---|---|---|
| 1 | 8800 | 240 | 5 | 2.70% | 2.10% |
| 3 | 9200 | 200 | 4 | 2.20% | 2.00% |
That’s already looking pretty conclusive - Advert 3 bites the dust.
And so it continued…
Page last updated by Steve Baker on May 11, 2008 at 7:11 pm.
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- Day 1 - First Impressions
- Day 2 - Significant Advert Differences
- Day 3 - Getting The Bid Levels Right
- Day 8 - Looking At Adgroups
- Day 16 - Looking At Keywords
- Day 30 - Things Are Looking Up
- The Content Network
- Ongoing - Never Stop Optimising
Google Adwords Guide
- Google Adwords Introduction
- Setting Up Your Google Adwords Campaign
- Optimising Your Google Adwords Campaign
- Maximising Your Google Adwords Conversion Rate
- Maximising Your Google Adwords Quality Score
- Optimising Your Google Adwords Bids
- Google Adwords Content Network
- Google Adwords Advert Text
- Google Adwords Management
- Google Adwords Reporting
- Google Adwords Case Study - Part 1, Setting Up The Campaign
- Google Adwords Case Study - Part 2, Optimisation
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