Day 2 – Significant Advert Differences
| Day No. | Day | Impressions | Clicks | Cost | Conversions | Position | CTR | CPC | Con Rate | CPCon | Profit | ROI |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Day 2 | Tuesday | 200000 | 540 | £12010 | 10 | 4.3 | 2.70% | £0.22 | 1.85% | £12.00 | £130 | 108% |
Okay, so I was slightly disappointed to see the conversion rate fall slightly – given the number of conversions per day, this is just random variation. I don’t know what the ‘true’ figure is, but my estimate of 2% is looking pretty good…
I spent the daily budget again (plus the 20% extra that Google will allow in order to make me average my daily budget), so I needed to cut the bids per more. I also needed to have a word with Malcolm – it’s already clear that he can make more money by increasing his spend – but I don’t know how his cashflow is looking so it’s clearly his decision.
I also looked at the adverts again…
(Pixma)
| Advert | Impressions | Clicks | Conversions | CTR | Conv. Rate |
|---|---|---|---|---|---|
| 1 | 1508 | 50 | 1 | 3.30% | 2.00% |
| 2 | 1491 | 36 | 1 | 2.40% | 2.80% |
That’s good enough for me – the Dynamic Keyword Insertion improves the click through rate, so I kept it.
Time to write advert 3…
Advert 3
Buy A {KeyWord: Canon Pixma}
Product Reviews And Comparisons
2 Year Guarantee & Free Delivery!
www.MalcolmsPrinters.co.uk/Pixma
Page last updated by Steve Baker on May 11, 2008 at 7:11 pm.
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- Day 1 – First Impressions
- Day 2 – Significant Advert Differences
- Day 3 – Getting The Bid Levels Right
- Day 8 – Looking At Adgroups
- Day 16 – Looking At Keywords
- Day 30 – Things Are Looking Up
- The Content Network
- Ongoing – Never Stop Optimising
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