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	<title>Comments on: Day 1 &#8211;  First Impressions</title>
	<atom:link href="http://www.adwordsprofessional.com/google-adwords-case-study-2/day-1-first-impressions/feed" rel="self" type="application/rss+xml" />
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	<description>PPC Agency secrets revealed, the ultimate guide to Google Adwords.</description>
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		<title>By: Steve Baker</title>
		<link>http://www.adwordsprofessional.com/google-adwords-case-study-2/day-1-first-impressions/comment-page-1#comment-75</link>
		<dc:creator>Steve Baker</dc:creator>
		<pubDate>Mon, 17 Sep 2007 12:40:14 +0000</pubDate>
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		<description>Google has two options for this - either it&#039;ll rotate them randomly (it claims), or it&#039;ll be biased towards the better-performing advert.

You want to rotate them randomly, as this makes your test more reliable, and the better advert doesn&#039;t necessarily have the best clickthrough rate (which is what Google would use to determine which to prioritise).

It&#039;s a bit more complicated if you have matches from two different Adgroups. For example, if you are bidding on &quot;Printers&quot; in one Adgroup, and &quot;Laserjet Printers&quot; in another Adgroup. If the search was for Laserjet Printers, Google could show either advert. It&#039;s generally accepted that Google will show the one with the better Ranking Quality Score, but to the best of my knowledge, nobody&#039;s ever catagorically proven this.</description>
		<content:encoded><![CDATA[<p>Google has two options for this &#8211; either it&#8217;ll rotate them randomly (it claims), or it&#8217;ll be biased towards the better-performing advert.</p>
<p>You want to rotate them randomly, as this makes your test more reliable, and the better advert doesn&#8217;t necessarily have the best clickthrough rate (which is what Google would use to determine which to prioritise).</p>
<p>It&#8217;s a bit more complicated if you have matches from two different Adgroups. For example, if you are bidding on &#8220;Printers&#8221; in one Adgroup, and &#8220;Laserjet Printers&#8221; in another Adgroup. If the search was for Laserjet Printers, Google could show either advert. It&#8217;s generally accepted that Google will show the one with the better Ranking Quality Score, but to the best of my knowledge, nobody&#8217;s ever catagorically proven this.</p>
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		<title>By: Jason</title>
		<link>http://www.adwordsprofessional.com/google-adwords-case-study-2/day-1-first-impressions/comment-page-1#comment-73</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Sun, 16 Sep 2007 17:48:03 +0000</pubDate>
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		<description>Hi Steve,

I have a questions, if your two adverts are made of the same keyword list, how will Google decide which advert to show up upon a matching query, if the same keyword is found in both advert? 

In your example, both adverts has the same text, and relates to Canon Pixma. If I search for that term, which of your adverts will show up? Is there a specific rotation system in place?</description>
		<content:encoded><![CDATA[<p>Hi Steve,</p>
<p>I have a questions, if your two adverts are made of the same keyword list, how will Google decide which advert to show up upon a matching query, if the same keyword is found in both advert? </p>
<p>In your example, both adverts has the same text, and relates to Canon Pixma. If I search for that term, which of your adverts will show up? Is there a specific rotation system in place?</p>
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