Keyword Selection

The first thing he needs is a list of keywords.

I’ve started out by listing every product that he sells:

HP Laserjet 1020	  Epson Aculaser C1100		Canon Pixma IP90
HP Laserjet 1022	  Epson Aculaser C1100N		Canon Pixma IP6700
HP Laserjet 2600	  Epson EPL 6200L		Canon Pixma IP5300
HP Laserjet 2600n

and so on…

I then added to this any obvious misspellings, such as “Laser Jet” instead of “Laserjet”, and “Cannon” instead of “Canon”. I also added alternative names such as “Hewlett Packard” instead of “HP”.

Next, I looked at ‘the next level up’. In this case, instead of “Epson Aculaser C1100″, I could have:

Epson Aculaser
Epson C1100
Aculaser C1100
Aculaser

This, I followed with the next level.

Epson

At this point, I had about 500 keywords for his 100 printers. To each of these, I tacked the words “printer”, “printers”, “laser printer” (or whatever), “laser printers”, “computer printer”, “computer printers” on to the end. This took me to over 3000 keywords.

I looked at his range and prices, and decided that it would be worth a punt to try the more generic terms - things like “laser printer”, “computer printer”, “inkjet printer” etc. I added a few different adjectives to the start of this list, like “cheap”, “quality”, “cheapest”, “best”.

Finally, I added some more general queries - things like “which printer should I buy”. I wasn’t really expecting much from these, but they were worth a go…

To this list, I added the obvious negative keywords “cartridge” and “cartridges” and their misspellings. Misspellings aren’t usually that important in your keyword lists, as Google prompts searchers with the correct spellings most of the time, but for negative keywords they are far more important.

So, I had a keyword list of about 3,500 keywords, which I needed to group. I looked at the keywords, and decided that the most sensible groupings would be based around the models - one group for each printer. On top of that, I had one group for each type of printer (e.g. Epson Aculaser, HP Laserjet, Canon Pixma, and one group for each generic printer type (e.g. laser printer, computer printer, inkjet printer).

I grouped these keywords, and moved on to coming up with some good adverts.

Page last updated by Steve Baker on May 11, 2008 at 7:10 pm.

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2 Responses to “Keyword Selection”

  1. John

    hey
    this sounds good in theory but how you handle 3500 words?
    do you use a software or smth to achieve that?
    I mean you have the initial single word or phrase and you get 30 more keywords for each initial keyword?
    you do it manually for every kw?
    thanks

  2. Steve Baker

    I use Excel!

    For example, in column A, I’d have

    HP
    Hewlett Packard

    The next column may contain

    Laserjet
    Laser Jet

    The next one may contain

    1020
    1022
    2600

    The next one may contain

    Printer
    Colour Printer

    And finally

    Cartridges
    Toner
    Cartridge

    etc.

    A bit of Excel jiggery-pokery and you can create every combination very quickly…

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