Bidding

So, how much should you bid when you first create a campaign?

Obviously, it’ll depend on the keywords that you are bidding on. It’ll also depend on your daily budget. You need to get a sensible number of clicks in order to make it possible to begin optimising the campaign – I’d suggest an absolute minimum of 30 clicks per day, so 1/30 of your daily budget should be an absolute upper limit.

At this point, you can turn to the traffic forecast tool built into Adwords. After you input the keywords when setting up an Adgroup, you are taken to a page asking for your bid. Enter a bid, and hit the button to forecast the amount of traffic and position that your advert may generate. Try a few different bids, and pick one that you’re comfortable with. I would suggest that for less competitive terms, you may want to appear in about 4th, and for more competitive terms, about 7th.

Once you start optimising your campaign, these will change anyway – at the moment you’re just getting things going.

Page last updated by Steve Baker on May 11, 2008 at 7:08 pm.

Need more professional advice? Contact our agency experts now!

Back To Top ⇑

Comment on 'Bidding'

Comments, questions and feedback are all welcome. Each submission is read and replied to by one of our Adwords professionals.





Looking for professional Adwords consultation or advice? Contact us today to speak to one of our experts.