Grouping Keywords Into Adgroups

As I’ve already said, since keywords in the same Adgroup will all get the same advert, it’s important to group them carefully. If you are a retailer, you should probably put each individual product within its own Adgroup, and then write an advert that specifically mentions this product. This is also important as Adwords considers an advert more relevant if the keyword appears in the advert (particularly in the title) and so will position your advert more highly for your bid.

There’s a useful tool called Dynamic Keyword Insertion which is worth a mention here – you can insert what was searched for into your advert (sort of, more about that in a minute), and so make an advert that relates to a number of products. For example, you could write an advert that says “Buy a 7 Megapixel Camera Here” if they search for a 7 Megapixel camera, and says “Buy a 8 Megapixel Camera Here” if they search for an 8 Megapixel camera. Generally speaking, this is more trouble than it’s worth, though, so I’d avoid using it, at least at first.

Page last updated by Steve Baker on May 11, 2008 at 7:07 pm.

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