Setting Up Your Google Adwords Campaign

Before you switch your computer on, you need a credit or debit card. Google will accept bank transfers as well, but if you do this, you’ll have to pre-pay, and every time there’s a problem, your adverts (and customers) will disappear.

You’ll also need to dig out your VAT details - the rules are probably different from country to country, but in the UK, you’ll need to declare your own VAT, as Google Europe is based in Ireland.

Google Adwords Billing Preferences

You also need to pick your daily budget - this is entirely up to you, but if this is your first campaign, it’ll probably take a little while to make it profitable, so don’t spend more than you can afford. Once your campaign’s making money, of course, things will change and you can spend as much as you like (subject to cashflow limitations).

Google Adwords Campaign Summary

Once you’ve got these things, you need to create your list of keywords, and group them into Adgroups. Then write some adverts for each Adgroup, pick appropriate landing pages and set your daily bids. I’ll go through each of these stages in turn.

Google Adwords campaign management

Page last updated by Steve Baker on May 18, 2008 at 11:29 pm.

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