Maximising the Quality Score
The Quality Score requires the advert to be relevant. From the perspective of advert text, this means that the term that you are bidding on should be in the advert text, ideally in the title.
This would be quite straightforward if every keyword had its own adgroup, but unless this is the case, you’ll need to group the keywords very carefully, if you want them to have a very high Quality Score.
Dynamic Keyword Insertion (automatically putting the search term in the advert) doesn’t count, Google uses the default value (the word that you tell it to use if the search term is too long) to decide your Quality Score.
Page last updated by Steve Baker on May 11, 2008 at 7:10 pm.
Need more professional advice? Contact our agency experts now!
Epiphany Solutions are of the UKs leading search marketing agencies. Contact us today to find out how we can help you with your Google Adwords campaign. 0870 199 6382
Google Adwords Guide
- Google Adwords Introduction
- Setting Up Your Google Adwords Campaign
- Optimising Your Google Adwords Campaign
- Maximising Your Google Adwords Conversion Rate
- Maximising Your Google Adwords Quality Score
- Optimising Your Google Adwords Bids
- Google Adwords Content Network
- Google Adwords Advert Text
- Google Adwords Management
- Google Adwords Reporting
- Google Adwords Case Study - Part 1, Setting Up The Campaign
- Google Adwords Case Study - Part 2, Optimisation
Comment on 'Maximising the Quality Score'
Comments, questions and feedback are all welcome. Each submission is read and replied to by one of our Adwords professionals.