Maximising the Conversion Rate
To maximise the conversion rate, you want to dissuade people who aren’t likely to buy from clicking on your advert.
In a way, this is the opposite from maximising the click through rate, and you will sometimes need to balance the two - you want all of the profitable traffic and none of the unprofitable traffic, and the conversion rate is only a guide to this.
Page last updated by Steve Baker on May 11, 2008 at 7:10 pm.
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Google Adwords Guide
- Google Adwords Introduction
- Setting Up Your Google Adwords Campaign
- Optimising Your Google Adwords Campaign
- Maximising Your Google Adwords Conversion Rate
- Maximising Your Google Adwords Quality Score
- Optimising Your Google Adwords Bids
- Google Adwords Content Network
- Google Adwords Advert Text
- Google Adwords Management
- Google Adwords Reporting
- Google Adwords Case Study - Part 1, Setting Up The Campaign
- Google Adwords Case Study - Part 2, Optimisation
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