Google Adwords Advert Text

I’ve already talked about advert text a few times, but I’ll reprise what I’ve said before, and add some additional thoughts here. You could probably write entire books about how to write adverts, and I’m sure that many people have. If you recall, the advert has no less than three (usually conflicting) objectives:

  1. To maximise the Quality Score
  2. To maximise the Click Through Rate
  3. To maximise the Conversion Rate

Page last updated by Steve Baker on September 11, 2008 at 4:05 pm.

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One Response to “Google Adwords Advert Text”

  1. john

    Hi-

    great guide. You’ve got your links mixed up though (2 is 3 and 3 is 2 :-) )

    All the best and thank you

    John

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