I’ve already talked about advert text a few times, but I’ll reprise what I’ve said before, and add some additional thoughts here. You could probably write entire books about how to write adverts, and I’m sure that many people have. If you recall, the advert has no less than three (usually conflicting) objectives:
Page last updated by Steve Baker on September 11, 2008 at 4:05 pm.
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Hi-
great guide. You’ve got your links mixed up though (2 is 3 and 3 is 2
)
All the best and thank you
John