Search Term
This is the term that was actually searched for by the searcher. This is slightly different to the Keyword, which (in general, at least) is the term that you were actually bidding on. For example, if you had the term “Widgets” on Phrase Match, and somebody searched for “Blue Widgets”, then the Search Term would be “Blue Widgets” and the Keyword would be “Widgets”
Page last updated by SteveAdmin on August 21, 2007 at 2:41 pm.
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