Multivariate Testing
This is the process of running two or more different versions of an Advert or Landing Page at the same time, serving each randomly to a proportion of your traffic. You then monitor the performance of the Adverts or Landing Pages, and retain the one that performs better. A ‘champion-challenger’ approach of constantly testing new Adverts or Landing Pages can yield substantial improvements in Campaign performance.
Page last updated by SteveAdmin on August 21, 2007 at 2:42 pm.
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