Match Types
There are four types of matching; Exact, Phrase, Broad and Negative. Exact Match only shows the Advert when that exact Keyword is searched for (with nothing before or after). Phrase Match only shows when the Keyword is searched, possibly with other keywords before or after. Broad Match shows when the Keyword(s) appear in any order, with other Keywords potentially before, after or in between. If a Keyword is on Negative Match, then the Advert will not appear for any search containing that Keyword.
Page last updated by SteveAdmin on August 21, 2007 at 2:43 pm.
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