Match Types
There are four types of matching; Exact, Phrase, Broad and Negative. Exact Match only shows the Advert when that exact Keyword is searched for (with nothing before or after). Phrase Match only shows when the Keyword is searched, possibly with other keywords before or after. Broad Match shows when the Keyword(s) appear in any order, with other Keywords potentially before, after or in between. If a Keyword is on Negative Match, then the Advert will not appear for any search containing that Keyword.
Page last updated by SteveAdmin on August 21, 2007 at 2:43 pm.
Need more professional advice? Contact our agency experts now!
Epiphany Solutions are of the UKs leading search marketing agencies. Contact us today to find out how we can help you with your Google Adwords campaign. 0800 019 9727
- A:B Testing
- Account
- Adgroup
- Adsense
- Advert Text
- Adverts
- Adwords
- Bids
- Broad Match
- Budget
- Campaign
- Clicks
- Clickthrough Rate
- Content Network
- Conversion Rate
- Conversions
- Cost
- Cost Per Click
- Cost Per Conversion
- CPA
- CPC
- CTR
- Daily Budget
- DKI
- Dynamic Keyword Insertion
- Exact Match
- Expanded Matching
- Free Search
- Impressions
- Keyword
- Landing Page
- Long Tail
- Match Types
- Minimum Bid
- Minimum Bid Quality Score
- Multivariate Testing
- Natural Search
- Negative Match
- Optimisation
- Pay-Per-Click
- Phrase Match
- PPC
- Quality Score
- Ranking Quality Score
- Relevance
- Search Network
- Search Term
- SEO
Google Adwords Guide
- Google Adwords Introduction
- Setting Up Your Google Adwords Campaign
- Optimising Your Google Adwords Campaign
- Maximising Your Google Adwords Conversion Rate
- Maximising Your Google Adwords Quality Score
- Optimising Your Google Adwords Bids
- Google Adwords Content Network
- Google Adwords Advert Text
- Google Adwords Management
- Google Adwords Reporting
- Google Adwords Case Study – Part 1, Setting Up The Campaign
- Google Adwords Case Study – Part 2, Optimisation
- We-Have-Moved
Comment on 'Match Types'
Comments, questions and feedback are all welcome. Each submission is read and replied to by one of our Adwords professionals.