Dynamic Keyword Insertion
A process which allows you to insert a Keyword automatically into your Advert. Note that Adwords will insert the word in your Keyword list that was matched to, not the actual Search Term (this allows them to apply their advertising policies such as trademarking effectively). So for example, if you search for cola, a search for Coca Cola would insert cola into your Advert, not Coca cola.
Page last updated by SteveAdmin on August 21, 2007 at 2:43 pm.
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