Cost Per Click
Cost divided by Clicks. This is the amount that you pay each time a person clicks on your Advert. It will be limited by your Bid, though it could be anywhere between that value and your Minimum Bid, as it is adjusted dependent on your Ranking Quality Score and your competitors’ campaigns.
Page last updated by SteveAdmin on August 21, 2007 at 2:38 pm.
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Google Adwords Guide
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- Google Adwords Case Study - Part 1, Setting Up The Campaign
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