These are defined by you, when you set up conversion tracking. A conversion should represent the ultimate objective of your website. For example, most retail sites would consider a conversion to be a sale, but for other sites, a brochure request, or a request to join an e-mail list could also be considered conversions.
Page last updated by SteveAdmin on August 21, 2007 at 2:38 pm.
Need more professional advice? Contact our agency experts now!
Epiphany Solutions are of the UKs leading search marketing agencies. Contact us today to find out how we can help you with your Google Adwords campaign. 0870 199 6382
Google Adwords Guide
Comments, questions and feedback are all welcome. Each submission is read and replied to by one of our Adwords professionals.