Conversion Rate
Conversions divided by Clicks. The percentage of visitors to your site that go on to convert. This should not be the basis for your Optimisation - Cost Per Conversion will be a better guide to profit - the true objective of your Campaign.
Page last updated by SteveAdmin on August 21, 2007 at 2:38 pm.
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Glossary
- A:B Testing
- Account
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- Advert Text
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Google Adwords Guide
- Google Adwords Introduction
- Setting Up Your Google Adwords Campaign
- Optimising Your Google Adwords Campaign
- Maximising Your Google Adwords Conversion Rate
- Maximising Your Google Adwords Quality Score
- Optimising Your Google Adwords Bids
- Google Adwords Content Network
- Google Adwords Advert Text
- Google Adwords Management
- Google Adwords Reporting
- Google Adwords Case Study - Part 1, Setting Up The Campaign
- Google Adwords Case Study - Part 2, Optimisation
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