Content Network
Google allows websites to publish its Adverts on their websites. In return for this, if somebody clicks on one of these Adverts, Google pays part of the money to the website’s owner. This is called Adsense, and people advertising on Adwords have the option to opt into it (it’s called the Content Network in Adwords). The traffic tends to be of lower quality (less likely to convert) and the Clickthrough Rate tends to be awful, but the Cost Per Click is usually much lower, so the content network can be very lucrative in some cases.
Page last updated by SteveAdmin on August 21, 2007 at 2:38 pm.
Need more professional advice? Contact our agency experts now!
Epiphany Solutions are of the UKs leading search marketing agencies. Contact us today to find out how we can help you with your Google Adwords campaign. 0870 199 6382
- A:B Testing
- Account
- Adgroup
- Adsense
- Advert Text
- Adverts
- Adwords
- Bids
- Broad Match
- Budget
- Campaign
- Clicks
- Clickthrough Rate
- Content Network
- Conversion Rate
- Conversions
- Cost
- Cost Per Click
- Cost Per Conversion
- CPA
- CPC
- CTR
- Daily Budget
- DKI
- Dynamic Keyword Insertion
- Exact Match
- Expanded Matching
- Free Search
- Impressions
- Keyword
- Landing Page
- Long Tail
- Match Types
- Minimum Bid
- Minimum Bid Quality Score
- Multivariate Testing
- Natural Search
- Negative Match
- Optimisation
- Pay-Per-Click
- Phrase Match
- PPC
- Quality Score
- Ranking Quality Score
- Relevance
- Search Network
- Search Term
- SEO
Google Adwords Guide
- Google Adwords Introduction
- Setting Up Your Google Adwords Campaign
- Optimising Your Google Adwords Campaign
- Maximising Your Google Adwords Conversion Rate
- Maximising Your Google Adwords Quality Score
- Optimising Your Google Adwords Bids
- Google Adwords Content Network
- Google Adwords Advert Text
- Google Adwords Management
- Google Adwords Reporting
- Google Adwords Case Study - Part 1, Setting Up The Campaign
- Google Adwords Case Study - Part 2, Optimisation
Comment on 'Content Network'
Comments, questions and feedback are all welcome. Each submission is read and replied to by one of our Adwords professionals.