Bids
The maximum amount that you are willing to pay for each Click on your Advert - this is more than you will generally pay, as your bid is adjusted based on your Ranking Quality Score and your competitors’ campaigns. Note that this must be more than the Minimum Bid, or the Keyword will be inactive.
Page last updated by SteveAdmin on August 21, 2007 at 2:38 pm.
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Glossary
- A:B Testing
- Account
- Adgroup
- Adsense
- Advert Text
- Adverts
- Adwords
- Bids
- Broad Match
- Budget
- Campaign
- Clicks
- Clickthrough Rate
- Content Network
- Conversion Rate
- Conversions
- Cost
- Cost Per Click
- Cost Per Conversion
- CPA
- CPC
- CTR
- Daily Budget
- DKI
- Dynamic Keyword Insertion
- Exact Match
- Expanded Matching
- Free Search
- Impressions
- Keyword
- Landing Page
- Long Tail
- Match Types
- Minimum Bid
- Minimum Bid Quality Score
- Multivariate Testing
- Natural Search
- Negative Match
- Optimisation
- Pay-Per-Click
- Phrase Match
- PPC
- Quality Score
- Ranking Quality Score
- Relevance
- Search Network
- Search Term
- SEO
Google Adwords Guide
- Google Adwords Introduction
- Setting Up Your Google Adwords Campaign
- Optimising Your Google Adwords Campaign
- Maximising Your Google Adwords Conversion Rate
- Maximising Your Google Adwords Quality Score
- Optimising Your Google Adwords Bids
- Google Adwords Content Network
- Google Adwords Advert Text
- Google Adwords Management
- Google Adwords Reporting
- Google Adwords Case Study - Part 1, Setting Up The Campaign
- Google Adwords Case Study - Part 2, Optimisation
Comment on 'Bids'
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