Adwords
Adwords is Google’s Pay-Per-Click advertising tool. It allows companies (and individuals) to advertise on its search results page. It’s based around a simple auction, but Google adjusts the Bids, dependent on the Quality Score for an Advert.
Page last updated by SteveAdmin on August 21, 2007 at 2:38 pm.
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Glossary
- A:B Testing
- Account
- Adgroup
- Adsense
- Advert Text
- Adverts
- Adwords
- Bids
- Broad Match
- Budget
- Campaign
- Clicks
- Clickthrough Rate
- Content Network
- Conversion Rate
- Conversions
- Cost
- Cost Per Click
- Cost Per Conversion
- CPA
- CPC
- CTR
- Daily Budget
- DKI
- Dynamic Keyword Insertion
- Exact Match
- Expanded Matching
- Free Search
- Impressions
- Keyword
- Landing Page
- Long Tail
- Match Types
- Minimum Bid
- Minimum Bid Quality Score
- Multivariate Testing
- Natural Search
- Negative Match
- Optimisation
- Pay-Per-Click
- Phrase Match
- PPC
- Quality Score
- Ranking Quality Score
- Relevance
- Search Network
- Search Term
- SEO
Google Adwords Guide
- Google Adwords Introduction
- Setting Up Your Google Adwords Campaign
- Optimising Your Google Adwords Campaign
- Maximising Your Google Adwords Conversion Rate
- Maximising Your Google Adwords Quality Score
- Optimising Your Google Adwords Bids
- Google Adwords Content Network
- Google Adwords Advert Text
- Google Adwords Management
- Google Adwords Reporting
- Google Adwords Case Study – Part 1, Setting Up The Campaign
- Google Adwords Case Study – Part 2, Optimisation
- We-Have-Moved
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