Adverts are the links to your website, that Google shows when somebody performs a search. Text adverts have a requirement that the first line by no more than 25 characters (including spaces), and the other lines be at most 35 characters. The URL does not need to be the actual URL of the landing page, though it needs to refer to the same domain.
Page last updated by SteveAdmin on August 21, 2007 at 2:37 pm.
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Google Adwords Guide
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