Account
Each business should have one account, with Campaigns set up to cover different geographical areas, different areas of the business (if they need separate budgets), and different advert types (image, video, text etc). You enter your banking details once, and get a single invoice.
Page last updated by SteveAdmin on August 21, 2007 at 2:37 pm.
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Glossary
- A:B Testing
- Account
- Adgroup
- Adsense
- Advert Text
- Adverts
- Adwords
- Bids
- Broad Match
- Budget
- Campaign
- Clicks
- Clickthrough Rate
- Content Network
- Conversion Rate
- Conversions
- Cost
- Cost Per Click
- Cost Per Conversion
- CPA
- CPC
- CTR
- Daily Budget
- DKI
- Dynamic Keyword Insertion
- Exact Match
- Expanded Matching
- Free Search
- Impressions
- Keyword
- Landing Page
- Long Tail
- Match Types
- Minimum Bid
- Minimum Bid Quality Score
- Multivariate Testing
- Natural Search
- Negative Match
- Optimisation
- Pay-Per-Click
- Phrase Match
- PPC
- Quality Score
- Ranking Quality Score
- Relevance
- Search Network
- Search Term
- SEO
Google Adwords Guide
- Google Adwords Introduction
- Setting Up Your Google Adwords Campaign
- Optimising Your Google Adwords Campaign
- Maximising Your Google Adwords Conversion Rate
- Maximising Your Google Adwords Quality Score
- Optimising Your Google Adwords Bids
- Google Adwords Content Network
- Google Adwords Advert Text
- Google Adwords Management
- Google Adwords Reporting
- Google Adwords Case Study - Part 1, Setting Up The Campaign
- Google Adwords Case Study - Part 2, Optimisation
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