I would like to know if it worth it to use our brand name as a key word?
For example, for the moment the campaign that works the most (for us) is the one with our brand name and with our brand name key word.
But we pay for this link and if we type our own brand name in google, we will have 2 links:
- one we pay --> with an announce that go to a different page than our home page
- and one we do not pay --> that go to our home page
does it worth it to keep using these key word? or just the same key word with mistakes?
Hi Claude,
Sorry for taking so long to get back to you!
I've just written a blog post on this - it's not quite as straightforward a question as it sounds.
The only way to tell for certain is to use Google Analytics to see how much traffic you get from your brand name without bidding on Adwords, and then turn Adwords on, and see what happens to the total traffic on your brand name. It's the only way to estimate how much of the PPC traffic is additional, and how much is cannibalising your natural search results...
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