Pay-Per-Action - Google Adwords Blog

Google are currently beta-testing a new service, called ˜Automatic Matching’. The premise is simple , if you aren’t spending your complete budget, then they will show your adverts on searches that you aren’t bidding on, if they think it will be successful. On the face of it, this may sound like [...]

I blogged a while back about the sweet spot for your campaign, and how to find it.Basically, you estimate the conversion rate, cost per click and clickthrough rate for each position that your advert can appear in, and calculate how profitable each one is. You should find that one position is more profitable than the [...]

The conventional wisdom on PPC adverts on Google is that you should look to improve the click through rate, as it is generally accepted that this is an important attribute in the Quality Score, which determines the amount that you need to bid to get a certain position (or how high up the rankings you [...]

On the face of it, probably a bit of a daft question. How can you be sure that your new advert is better than the old one, if you don’t wait to see if it’s statistically significant? And to an extent, that’s true. If you were to ignore significance completely, the moment somebody clicked [...]

I’m sorry, but they are. They are losing out, we are losing out, and the customers are losing out. Google’s doing alright out of it, but then they always seem to!
Here’s what’s happening. Picture the scene , a big company decides it’s time to advertise on Google, so they call up their analytical people, [...]