Dynamic Keyword Insertion - Google Adwords Blog

What does Christmas mean to you? Carol singing? Eating too much? Morecambe and Wise repeats? GIving people nice presents, and getting socks in return? If your online business sells the sort of things people buy at Christmas, and you have a PPC campaign, it means high bids and high traffic volumes. There are a [...]

I regularly post on PPC forums, particularly Digital Point. And the same questions seem to crop up time and time again. Now, for the first time, the answers to all these questions can be found in the same place.
1. My minimum bid is too high! Why?
Simply put, your minimum bid [...]

Seriously, if you are using the ’sweet-spot’ approach to decide what position your advert should appear in, the amount that everyone else is bidding makes no difference to whether your campaign makes money. It does, however, affect how much money you can make. Not convinced? Look at the following example. Take the [...]