Content Network - Google Adwords Blog

Google’s Christmas Bonus

Thursday, December 6th, 2007 Steve Baker 2 Comments

What does Christmas mean to you? Carol singing? Eating too much? Morecambe and Wise repeats? GIving people nice presents, and getting socks in return? If your online business sells the sort of things people buy at Christmas, and you have a PPC campaign, it means high bids and high traffic volumes. There are a [...]

Advert Text, Bidding, Competitors, Content Network, Dynamic Keyword Insertion, Google Adwords, PPC Campaigns

When The Adwords Sweet Spots Turn Sour…

Thursday, October 18th, 2007 Steve Baker Comments

I blogged a while back about the sweet spot for your campaign, and how to find it.Basically, you estimate the conversion rate, cost per click and clickthrough rate for each position that your advert can appear in, and calculate how profitable each one is. You should find that one position is more profitable than the [...]

Advert Text, Bidding, Competitors, Content Network, Google Adwords, PPC Campaigns, Pay-Per-Action, Testing

Small Budgets And Big Keyword Lists

Tuesday, September 18th, 2007 Steve Baker Comments

I recently saw somebody describing their campaign on a forum. They said that they had 250,000 keywords, and were concerned that Google may ban them.

Really, this was the wrong question - what they should have been asking was how they could possibly manage a campaign with 250,000 keywords.

Do a few sums, and you [...]

Adgroups, Advert Text, Content Network, Google Adwords, PPC Campaigns

Should You Put The Content Network Into A Separate Campaign?

Friday, August 31st, 2007 Steve Baker 3 Comments

The answer to this question should be yes. After all, that way you can easily monitor it’s performance as a whole (rather than produce a separate report for it, or having to flick through your adgroups all the time). Also, you may find that different advert text works more effectively on the content network - [...]

Advert Text, Content Network, Google Adwords, PPC Campaigns