Competitors - Google Adwords Blog

What does Christmas mean to you? Carol singing? Eating too much? Morecambe and Wise repeats? GIving people nice presents, and getting socks in return? If your online business sells the sort of things people buy at Christmas, and you have a PPC campaign, it means high bids and high traffic volumes. There are a [...]

I blogged a while back about the sweet spot for your campaign, and how to find it.Basically, you estimate the conversion rate, cost per click and clickthrough rate for each position that your advert can appear in, and calculate how profitable each one is. You should find that one position is more profitable than the [...]

I wrote the other week about how to find the sweet spot for your advert, the position that generates the most profit for you. But it’s a long and slow process, if you are just interested in making a small change to your bids (maybe as a result of a change to your Quality [...]

Ask most people what the answer to this question is, and they’ll reel off an answer like œfourth or œsecond, but I think it’s fairly clear that the question is much more complex than that , after all, fourth place is going to be quite expensive on competitive terms, and if [...]

Seriously, if you are using the ’sweet-spot’ approach to decide what position your advert should appear in, the amount that everyone else is bidding makes no difference to whether your campaign makes money. It does, however, affect how much money you can make. Not convinced? Look at the following example. Take the [...]