Budget Optimiser - Google Adwords Blog

Automatic Matching - I Can Hardly Contain My Enthusiasm

Thursday, March 20th, 2008 Steve Baker 1 Comment

Google are currently beta-testing a new service, called ˜Automatic Matching’. The premise is simple , if you aren’t spending your complete budget, then they will show your adverts on searches that you aren’t bidding on, if they think it will be successful. On the face of it, this may sound like [...]

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