Advert Text - Google Adwords Blog

I blogged a while back about the sweet spot for your campaign, and how to find it.Basically, you estimate the conversion rate, cost per click and clickthrough rate for each position that your advert can appear in, and calculate how profitable each one is. You should find that one position is more profitable than the [...]

I recently saw somebody describing their campaign on a forum. They said that they had 250,000 keywords, and were concerned that Google may ban them.

Really, this was the wrong question - what they should have been asking was how they could possibly manage a campaign with 250,000 keywords.

Do a few sums, and you [...]

The answer to this question should be yes. After all, that way you can easily monitor it’s performance as a whole (rather than produce a separate report for it, or having to flick through your adgroups all the time). Also, you may find that different advert text works more effectively on the content network - [...]

I wrote the other week about how to find the sweet spot for your advert, the position that generates the most profit for you. But it’s a long and slow process, if you are just interested in making a small change to your bids (maybe as a result of a change to your Quality [...]

Seriously, if you are using the ’sweet-spot’ approach to decide what position your advert should appear in, the amount that everyone else is bidding makes no difference to whether your campaign makes money. It does, however, affect how much money you can make. Not convinced? Look at the following example. Take the [...]