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I read an article in Business Week the other day. This bloke called Gene Marks, who (scarily) heads up “The Marks Group” and has written numerous books about business, explained why Adwords was a bad idea if you’re a small company. Here’s his explanation in full:
“John’s a pretty smart guy. He runs a company that [...]

Just before Christmas, Stuart Small from Google revealed the shocking fact that 80% of the clicks on Google’s SERPs are on natural search results, and only 20% are on PPC adverts. Should us Adwords folk be concerned? Are we really all competing for 20% of the traffic? Well, no, actually. There’s a fundamental flaw [...]

What does Christmas mean to you? Carol singing? Eating too much? Morecambe and Wise repeats? GIving people nice presents, and getting socks in return? If your online business sells the sort of things people buy at Christmas, and you have a PPC campaign, it means high bids and high traffic volumes. There are a [...]

I regularly post on PPC forums, particularly Digital Point. And the same questions seem to crop up time and time again. Now, for the first time, the answers to all these questions can be found in the same place.
1. My minimum bid is too high! Why?
Simply put, your minimum bid [...]

Actually, there are probably a lot more than seven myths - feel free to reply with some more if you like! There are two types of myth - assumptions made by people who haven’t used Adwords, and inaccurate conclusions drawn by people who’ve tried it, and failed. The first lot are easy to dispel, [...]