Adgroups - Google Adwords Blog

Small Budgets And Big Keyword Lists

Tuesday, September 18th, 2007 Steve Baker Comments

I recently saw somebody describing their campaign on a forum. They said that they had 250,000 keywords, and were concerned that Google may ban them.

Really, this was the wrong question - what they should have been asking was how they could possibly manage a campaign with 250,000 keywords.

Do a few sums, and you [...]

Adgroups, Advert Text, Content Network, Google Adwords, PPC Campaigns

A:B Advert Testing, A Cautionary Tale

Monday, July 9th, 2007 Steve Baker Comments

The conventional wisdom on PPC adverts on Google is that you should look to improve the click through rate, as it is generally accepted that this is an important attribute in the Quality Score, which determines the amount that you need to bid to get a certain position (or how high up the rankings you [...]

Adgroups, Advert Text, Google Adwords, Pay-Per-Action, Testing

A:B Advert Testing – Is Statistical Significance Over-Rated?

Friday, June 29th, 2007 Steve Baker Comments

On the face of it, probably a bit of a daft question. How can you be sure that your new advert is better than the old one, if you don’t wait to see if it’s statistically significant? And to an extent, that’s true. If you were to ignore significance completely, the moment somebody clicked [...]

Adgroups, Advert Text, Google Adwords, Pay-Per-Action, Testing