Google Adwords Blog

One Adgroup Fits All: Should I split my keywords down into one per Adgroup? This has been a topic of much debate with even the most experienced PPC advertisers coming to blows. This blog doesn’t aim to solve the mystery once and for all, but simply to look at the pros [...]

Google are currently beta-testing a new service, called ˜Automatic Matching’. The premise is simple , if you aren’t spending your complete budget, then they will show your adverts on searches that you aren’t bidding on, if they think it will be successful. On the face of it, this may sound like [...]

I read an article in Business Week the other day. This bloke called Gene Marks, who (scarily) heads up “The Marks Group” and has written numerous books about business, explained why Adwords was a bad idea if you’re a small company. Here’s his explanation in full:
“John’s a pretty smart guy. He runs a company that [...]

Just before Christmas, Stuart Small from Google revealed the shocking fact that 80% of the clicks on Google’s SERPs are on natural search results, and only 20% are on PPC adverts. Should us Adwords folk be concerned? Are we really all competing for 20% of the traffic? Well, no, actually. There’s a fundamental flaw [...]

What does Christmas mean to you? Carol singing? Eating too much? Morecambe and Wise repeats? GIving people nice presents, and getting socks in return? If your online business sells the sort of things people buy at Christmas, and you have a PPC campaign, it means high bids and high traffic volumes. There are a [...]

I regularly post on PPC forums, particularly Digital Point. And the same questions seem to crop up time and time again. Now, for the first time, the answers to all these questions can be found in the same place.
1. My minimum bid is too high! Why?
Simply put, your minimum bid [...]

Actually, there are probably a lot more than seven myths - feel free to reply with some more if you like! There are two types of myth - assumptions made by people who haven’t used Adwords, and inaccurate conclusions drawn by people who’ve tried it, and failed. The first lot are easy to dispel, [...]

I blogged a while back about the sweet spot for your campaign, and how to find it.Basically, you estimate the conversion rate, cost per click and clickthrough rate for each position that your advert can appear in, and calculate how profitable each one is. You should find that one position is more profitable than the [...]

I recently saw somebody describing their campaign on a forum. They said that they had 250,000 keywords, and were concerned that Google may ban them.

Really, this was the wrong question - what they should have been asking was how they could possibly manage a campaign with 250,000 keywords.

Do a few sums, and you [...]

The answer to this question should be yes. After all, that way you can easily monitor it’s performance as a whole (rather than produce a separate report for it, or having to flick through your adgroups all the time). Also, you may find that different advert text works more effectively on the content network - [...]