Advertising on Google's Paid Search results - Adwords - is a minefield. There are a lot of perils and pitfalls, and one mistake could potentially cost you a lot of money.
There are two types of companies advertising on Google at the moment, those who hire the services of an agency to manage their campaigns, and those that do it themselves.
Both approaches have clear advantages - the agencies know all the tricks of the trade to make campaigns successful, but they charge a lot of money for their services, and are very tight-lipped about exactly what they are doing and how.
Google's Help Centre is a very useful resource, which tells you how to use all of the different functions of the Adwords system, but it doesn't tell you how to make your campaigns profitable.
Now, perhaps for the first time, we've decided that it's time to release ALL of the secrets of the trade, completely free of charge, to the marketing community.
This resource gives everyone the opportunity to make their campaign profitable, and turn Adwords into a level playing field. It's our intention to make this a marketing resource that will allow people at all levels to gain a greater depth of understanding about Adwords, enabling them to make more from this channel.